mobile web design

Mobile Web Design

"Mobile first" for when a new site design is being considered is a concept that predated Responsive Web Design (RWD): browsers of basic mobile phones do not understand JavaScript or media queries (style sheets), so the recommended practice is to create a basic web site, and enhance it for smart phones: graceful degradation to make a complex, image-heavy site work on the most basic mobile phones.

Mobile Web Design

Mobile devices are fast becoming the platforms of choice for all we do online: browsing, texting, chatting, and other social interactions.

The Year of The Mobile has arrived


  • Mobile web browsing accounted for 30% of all web traffic in 2012 and is expected to account for 50% by 2014. (Nucleus Research via SourceCon)
  • Smartphones are used equally if not more in the home vs. outside (2013 US Mobile Path-to-Purchase Study)
  • 58% of affluent consumers use smartphones while watching TV (Ipsos MediaCT)
  • Mobile searches will surpass desktop searches by 2015 (BIA/Kelsey, 2012)
  • 46 % of adults do not consult their PC as part of the pre-purchase research, relying exclusively on their smartphones or tablets (2013 US Mobile Path-to-Purchase Study)
  • 33% use their smartphones and tablets throughout the entire purchase process (2013 US Mobile Path-to-Purchase Study)

How Consumers Feel about Mobile


  • 38% are more likely to contact a local business that has a mobile site
  • 57% say they won’t recommend a business with a poorly-designed mobile site
  • 61% will leave a non-mobile site for a competitor’s whose is