Live Sites

What is content?

Web site content refers to all elements that make up a page like: images, graphics, links, and text.

Content … Content … Content and more content

Any professional webmaster will tell you that if you want to climb naturally up the search engine rankings without having to pay for sponsored listings like Pay Per Click, you must commit some of your web marketing budget to the creation of well written text with relevant content to your business.

But Why Do I Need More Content?

The main reasons why more content is more:

• The more quality content you have on your site, the more phrases and key words it contains will give you more chances for the Search Engines to read it and index it appropriately by subject.
• Search Engines such as Google, Yahoo and MS Live Search like content especially if its new and up to date. This tells search engines your web site has more relevant information for search users to find.
• Good content can also attract back links from other sites and forums which will add to your site's link popularity and help you rank higher and improve the Page Rank of these pages and your site in general.
• Web pages with little or no relevant content may be buried into Google's supplementary results which is not good for you. If you are serious about your web site and you want to improve your ranking and position you must be prepared to commit to the creation of carefully worded uniquely written copy. Copy writing is a specific skill which is not the same as regular writing and should ideally be carried out or at least reviewed by trained web content professionals.
• A well designed web site includes a clear visually pleasing layout, easy to navigate structure, and good professional digital images and graphics. An off the shelve template will generally provide you this but it will undermine your business' credibility for uniqueness, brand, creativity and trust.

Why is Copy Writing so Difficult?

The problem with creating web content is the time it takes to do a good job. Good copy writing includes research about the topic, comprehension of the subject and the actual time to write and construct the page appropriately. Finding the right people with the right skills to perform this task is one of the main problems, as they need to have good grammar, subject comprehension, proficient typing speed with accuracy and a love for words. Finding people who fit the bill is one of the hardest tasks and keeping them interested for the long term is the another problem.

Does Live Designs Have a Solution?

Live Designs fully appreciates the need for good content. We rely on you to provide us with good content, because after all you are the expert in your area. We prefer to use skilled writers and we are qualified to review your content for Search Engine Optimization. We have 10 years experience in Marketing and Search Engine Optimization.