Our design philosophy

In general terms less is more.

Specifically to web design, if an item on a page is not related to your intent, nor does it help in any way to promote, sell or inform that which is intended to do then it shouldn't be on that page. One message, one idea per page establishes credibility, focus and clarity to the user. Internet users visiting a lint free site is more likely to spend time on the site, and spending more time on your site is more beneficial to you for brand building and profits.

Promoting your product or idea by helping Internet browsers stay focused and on message not only makes it more likely for a potential customer to act, but also benefits the search engine bots (spiders) to gather clear content about your page and index them properly and on your intended subject.

Visually, empty spaces are just as important as filled spaces on a web page. Filling up a page with brain farts is damaging to your reputation, redundant and counter productive in the long run.