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Needs Assessment Questionnaire
situation analysis
- What industry are you in?
- What is the one thing that sets your product/service apart from the competition?
- What are the major choice influences involved in buying your product/service?
- What are your customer demographics? (gender, age, income)
- How is the business marketed?
- Why do you need a web site?
site objectives
What are the objectives of your site? Is your site intended to:- establish a web presence?
- increase sales?
- generate leads?
- provide easily accessible information?
- survey customers?
- demonstrate your product/expertise?
proposed site
- How do you envision the web site achieving your objectives?
- How many pages do you want the site to be?
- How many visitors do you want to attract to your site?
- How will you market the site?
- Do you plan to build an email list?
- Do you want contact forms on the site?
competitor analysis
- Who are your competitors—both online and offline?
- What components of their sites do you like/dislike?
site marketing and maintenance
- Do you have any marketing strategies in mind?
- Will you link to other web sites?
- Do you want other web sites to link to you?
- Will you need the site optimized for search engines?
- What search engines are you going to submit the site to?
- Will you be buying banner ads on other sites?
- Who will maintain the your site?
- Do you have the software required?
- How will you upload the site to the web host?