Live Sites

Needs Assessment Questionnaire

situation analysis

• What industry are you in?
• What is the one thing that sets your product/service apart from the competition?
• What are the major choice influences involved in buying your product/service?
• What are your customer demographics? (gender, age, income)
• How is the business marketed?
• Why do you need a web site?
  

site objectives

What are the objectives of your site? Is your site intended to:
 

• establish a web presence?
• increase sales?
• generate leads?
• provide easily accessible information?
• survey customers?
• demonstrate your product/expertise?

proposed site

• How do you envision the web site achieving your objectives?
• How many pages do you want the site to be?
• How many visitors do you want to attract to your site?
• How will you market the site?
• Do you plan to build an email list?
• Do you want contact forms on the site?

competitor analysis

• Who are your competitors—both online and offline?
• What components of their sites do you like/dislike?

site marketing and maintenance

• Do you have any marketing strategies in mind?
• Will you link to other web sites?
• Do you want other web sites to link to you?
• Will you need the site optimized for search engines?
• What search engines are you going to submit the site to?
• Will you be buying banner ads on other sites?
• Who will maintain the your site?
• Do you have the software required?
• How will you upload the site to the web host?